Audience Segmentation

How do you speak your audience’s language?

Reach out to critical segments. Fine-tune your employer brand to connect with talent on their terms. And take advantage of specialized candidate pools that can make a big difference in your company. From transitioning military, to campus, to occupational categories, we can help you build a powerful, tailored communications strategy.

Transitioning Military.

It’s a uniquely talented audience. These are servicemen and women with valuable skills who can make an immediate impact. Engineers. Supply chain specialists. Nurses. IT gurus. And many more. People who all share a common pride in their work and a dedication to their mission. And people who are looking to define the next stage in their life. Attracting and engaging this audience requires specialized, targeted communications that focus on their unique needs, drivers and motivations. And we can deliver digital and traditional solutions, as well as a robust knowledge base – to help you every step of the way.


Campus.

Today’s students are masters at accessing information when, and however, they choose. They bypass manufactured messages and are more interested in the reality of the experience: what it’s truly like to work at a company. And they seek out much of that information from peers and family via social media. Successful campus recruiting not only acknowledges these trends, but actively engages in those conversations as well. We have a deep understanding of what drives and motivates this market and can help you approach campus recruitment with innovative thinking and an aggressive stance in deploying your communication tools.

Create unique communications tailored to your desired audience and attract the best candidates.

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