Is Google ‘Better Connecting Job Seekers with the Jobs Around Them’? SEO & SEM / White Paper
In 2017, Google announced that they will be entering the recruitment space, changing the way applicants search for and find job listings online. By using machine learning, Google for Jobs understands how job titles and skills related to one another and what job, content, location, and seniority are the closest match to a jobseeker’s preferences.
Now that Google for Jobs has launched, we had the opportunity to study and provide in-depth data on the impact it has on applicants. In this White Paper, authored by thought leader and our SEO Director, John Elstad, we take a comprehensive look into the data to evaluate the impact on job seeker behavior from users who land on company career sites directly from their organic Google search queries.