TMP Worldwide's TheEdge

The Edge
From the Desktop
Ellis Pines Ellis Pines
Vice President,
Branding,
TMP Government
This month, Ellis discusses how healthcare reform will drive recruitment.

Since late last fall, I’ve been tracking health care reform on behalf of our TMP Worldwide Federal government and industry clients. Of course, recruitment usually wasn’t top of mind during the debates. But now that the Patient Protection and Affordable Care Act has become Public Law (PL) 111-148, many people are wondering if America has the human resources capacity to pull off the sweeping changes required. This article offers an early attempt to help you consider your new workforce needs sooner rather than later.

Some provisions, such as coverage for children with pre-existing conditions and elimination of coverage gaps, will happen this year. Others will phase in throughout the decade.

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This Month on Talentbrew
Product Profile

Provide A Mobile-Friendly
Job Search To Your
Candidates


Today’s Internet users are on the move. They are accessing the web and their email through their iPods, their Blackberrys and other devices as often as they are seated in front of a computer. Are you prepared to provide your target candidates with a mobile-friendly experience? Can candidates search for jobs at your company on a mobile device?

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News Bytes
TMP Worldwide Attends ERE San Diego
Left to right: Clark Phillips, Gretchen Edwards, Karin Lash

TMP Worldwide Attends ERE San Diego
TMP attended ERE San Diego held at the San Diego Marriott Hotel and Marina on March 16-17, 2010. There was great energy among the attendees (many of who traveled from as far away as Europe to attend the show) who were happy to put 2009 behind them and focus on a much brighter 2010. Social media was an integral part of the conference with tweets, status updates, blog posts and online connections happening day and night. Many new and old friends were seen on the busy tradeshow floor that was bustling with exhibitors promoting the latest recruitment technologies and attendees eager to learn how to keep their sourcing strategies ahead of the next curve.


SOCRA AWARDSUPS and TMP Place Second in International Social Media Recruiting Competition
Congratulations to UPS and TMP in placing 2nd overall globally and 1st place for all North American entries. The SOCRA Awards are a leading international award honoring excellence in social media + recruiting. In the true spirit of the social web, all entries are voted on by anyone in the industry. Congratulations, too, go out to Deloitte New Zealand for winning first place in the international voting and Sodexo placing third.
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TMP Worldwide Receives Three WMA Awards
TMP Worldwide received three web awards from the annual Web Marketing Association (WMA) competition. TMP received prizes for: Best Employment Website for Six Flags, Best Employment Interactive Application for T-Mobile and Best Employment Rich Media Online Ad for BP.

The WMA’s annual international WebAward Competition is the premier website award program available today. Founded in 1997, the WMA helps set a high standard for Internet marketing and web development and is made up of marketing, advertising, public relations and web design professionals sharing a passion for improving the quality of advertising, marketing and web site development on the Internet.

Let Us Census!
To most, receiving their 2010 Census packet in the mail is probably as exciting as picking out socks in the morning. But for me (and likely anyone else who is heavily involved in market research), it is cause to celebrate. Because while many probably view the survey as a mandatory yet thankless task involving boring questions about their livelihood, I feel it represents the promise of fresh, exciting information about our country and the people that inhabit it, from sea to shining sea. The Census information will weave into all of our daily lives, affecting decisions at the most macro and micro levels.
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TMP Government

TMP’s Recovery.gov Design Wins Three Awards

Recovery.gov is the U.S. government’s official website providing easy access to data related to Recovery Act spending. The website design has won a Gold Addy Award from the Ad Club of Metropolitan Washington; one of five Merit Awards given from Meritalk, a Government IT Network; and has also been selected as a finalist for the 2010 Blue Pencil & Gold Screen from the National Association of Government Communicators, final judging will be held in May.

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Success Story
Microsoft

Microsoft, the global technology company headquartered in Seattle, developed its Candidate Value Proposition (CVP) utilizing internal resources after conducting thorough research and input sessions with the staffing teams and employees globally. This internal research had been conducted to get employee perspectives about what makes the company unique and to understand what candidates care about when making decisions related to employment.

The resulting CVP framework was a series of candidate statements, with guidance for preferred messages for each region and audience segment. This approach enabled each region to choose the message that suited their market best, but Microsoft recognized a need for more clarity when developing the external message, especially around the area of what differentiates Microsoft as a great place to work. The main themes were combined to create an external message that was a true reflection of the company and its people.

Microsoft approached TMP to conduct research in order to validate that this message resonated on a global level and to conduct additional research in the geographies where the existing messages had not yet been tested. In addition to validating the CVP and messaging, Microsoft also tasked TMP with creating a brand personality to test with the employees and aid in the creative development of a new employer brand for their forthcoming global career site.

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INDUSTRY UPDATE:
Retail Sales
Industry Outlook For 2010


Retail Forward, a Kantar Retail Company, forecasts that retail sales will show quarter-by-quarter improvement in 2010 and approach long-term average growth rates by the end of the year. Retail Forward’s 2010 forecast for retail sales excluding the auto and fuel channels is an increase of 1.5% to 2.0% in the first two quarters of the year and a step up to 3.0% to 4.0% growth in the second half of the year as job and income growth start to re-emerge.

“The first clear sign that retail sales are on the path to recovery came during the holiday,” comments Frank Badillo, Senior Economist for Retail Forward, a Kantar Retail Company. “Keeping retail sales on this recovery path will require—more than anything—a return of job and income growth,” he continues.

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This Month in Recruitment

Making headlines in employment, social media and advertising:

Mashable gives us 9 killer tips for location-based marketing.

Alice Snell talks about the adoption rate of social media and the role it plays in background checks.

According to the Employment Situation Report, the US saw the largest job gain in three years in March.

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