TMP Worldwide's TheEdge

The Edge
From the Desktop
Sabine Gillert Sabine Gillert
Senior Brand
Consultant
This month, Sabine discusses how to change negative perceptions about your workplace.

Last month, my colleague Alec Drummond discussed the deep dissatisfaction of the American worker and how this issue impacts engagement of your current employees. The focus of his piece reminded us that it is important to continue to communicate with employees during times of change in an effort to increase engagement. Appropriate messaging and an effective communications strategy can surely increase engagement. As many firms expect to start growing as the economy turns around, we need to work harder to change potential negative perceptions that have been created about a place to work during this time of turmoil in the workplace. You need to focus on delivering a strong internal brand message to help employees talk about your organization in a way that represents your employment brand – and hopefully with positive messages.

Traditionally, companies have relied on a centralized command and control structure to develop and market an employer brand but in today’s digitally connected world, people within our networks...

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This Month on Talentbrew
Product Profile

Extend The Reach Of
Your Jobs – Career
SEOSite Banners


Reaching the right candidates in today’s environment requires more than posting to job boards, more than taking advantage of job aggregators and more than even purchasing keywords or optimizing for organic search results. The fact is your target candidates may not be actively looking in any of these places. They may not be actively looking at all. So, how can you get in front of them?

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News Bytes
Steve Ehrlich

Join TMP Worldwide's team as they share tips for students looking to use social media and technology to build their digital footprints.

TMP Events: February

LEHRN HR Tech ExpoTMP Worldwide presents at LEHRN HR Tech Expo
David Howard, Digital Strategist, spoke about search engine marketing and optimization and hosted a social media workshop at the Leading Edge HR Network HR Tech Expo on February 19 in Minneapolis, MN.
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“The Power of Search Visibility” Webinar
On February 10th and 17th TMP Digital hosted “The Power of Search Visibility” – an informative webinar that gave customers and prospects an opportunity to learn more about how the search landscape can be leveraged for recruiting and sourcing.
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Digital Breakfast held in San Francisco
TMP San Francisco held their second annual Digital Breakfast in Redwood City on February 9th.
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“How’s Work?” event successfully debuts in Miami
To help clients and prospects understand the unique challenges of the digital landscape and the comprehensive solutions that TMP Worldwide brings to the table to address these challenges, the Miami office hosted a successful three-hour seminar on February 2.
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TMP Worldwide Donates To Haiti Relief

The devastation of the Haiti earthquake drew the world together and TMP employees were no exception. Our employees personally inspired to give to the relief efforts collected donations in each office and even had bake sales to raise funds.
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Retention and Engagement

Alec Drummond Inside Out? How Your Internal Employer Brand Message Can Affect Employee Retention

Alec Drummond
Vice President, Retention & Engagement Solutions

How often have you seen an exterior of a beautiful house on a TV or movie set – it can be an architectural marvel or a simple, tasteful home with a manicured lawn and exquisite landscaping? It draws you in and you wish you could pick up this house and replace yours with it. If the outside looks this good, you can only imagine what awaits you beyond the front door.

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TMP Government

Putting Talent Management at Your Fingertips:
TMP Helps Create Consortium for Government Leaders


Imagine having a single go-to resource for all things talent management on your desktop or mobile device: In seconds, you can find best and next practices and cutting-edge research as well as tools designed to improve recruiting, employee engagement, retention and performance management.

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Success Story
Suncoast Hospice

Suncoast Hospice is the nation's largest not-for-profit, community-based provider of hospice and palliative care. The Hospice provides care for tens of thousands of people annually and leads innovative service delivery, social change advocacy, technology development and other end-of-life initiatives. Even though they are a regional hospice, they are nationally recognized for the exceptional care they provide.

When TMP began working with Suncoast Hospice, their recruiting was fueled mainly by print and job boards. They knew the organization needed to move their recruiting strategy to the next level by including digital solutions and search strategies.

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INDUSTRY UPDATE:
Finance
2010 Employment Outlook


The employment outlook in the financial services industry is looking up. Although the financial industry lost 10,000 jobs in January, the pace has slowed from 2009. Optimism continues to grow and many economists feel the recovery will continue in 2010, as the pace of job losses slows and hiring picks up. About 40% of economists expect this sector to add jobs in 2010.

According to Dona DeZube, Monster.com’s Finance Careers Expert, those who still had accountant jobs, banking jobs, finance jobs and investment banking jobs spent 2009 doing more than ever while sometimes being paid less than ever for their efforts.

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TMP New Hire
This Month in Recruitment

Making headlines in employment, social media and advertising:

John Burbank; CEO, Nielsen Online Division; discusses how winning online is about serving your audience, not impressions.

CareerXroads released their 9th annual Source Of Hire Study.

Marisa Keegan of Rackspace discusses proper ways to recognize superstar employees.

A recent survey by Kelly Services indicates job seekers gravitate toward socially responsible companies.

Kyle Lacy offers 5 tips to being productive in social media.

Rich Dematteo writes The Employers Guide To College Career Fairs.

Mashable gives us the details on how Google has added new location-based options to search.

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