Weekly DigiKnow: Facebook Sponsored Search

We’ve all heard of sponsoring search on the likes of Google and Bing, but what about Facebook? After a test period that began last month, Facebook announced this week that advertisers can now sponsor results in its search function. While users must be directed to a Facebook page or tab and not offsite, this does provide a new avenue for discovery of brands and products.

So how does this work? Marketers can target on related keywords (e.g., music, games, etc.) or appear when users search for a competitor (think Coca-Cola appearing as a sponsored link when someone searches for Pepsi). Here’s an example of a concert app that’s sponsoring searches on music.

Sources: Facebook, TechCrunch

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