Weekly DigiKnow: Best Times to Post Social Content
Insights From the Digital Space
We’re going to ruin that long lunch you had planned next week. According to new data from bitly, the best time to post on Twitter is Monday between 1 pm and 3 pm ET. Posting links during this time resulted in the highest click rank. The 1 pm – 3 pm window is the ideal time any day of the week, but the earlier in the week you post, the better. Avoid sending a tweet with a link after 8 pm on weeknights, and cease link activity after 3 pm on Fridays. As for how long your message will remain readily accessible, bitly reports that a half-life of a link posted to Twitter is 2.8 hours.
Results on Facebook are similar with regards to time of day, although the optimum window is a bit larger. Links sent between 1 pm and 4 pm will get the most traction. But unlike Twitter where the beginning of the week is ideal, the best time to post on Facebook is Wednesday at 3 pm. Again, avoid posting after 8 pm and before 8 am.
What about Pinterest? We’re afraid you’ll have to put in overtime for that one. The best time to share on the booming social network is Saturday morning.