Have You Measured Your Social Lately?
Like all new emerging media, there is always a hype period where companies jump in with a less strategic plan based on "getting in the game" more so than a tight integrated plan. This is natural. We all learn this way. What is interesting is that according to marketingsherpa, marketers move from a trial phase (phase 1) of social media to a more strategic phase (phase 3). The top 5 criteria of measurements didn't change, but the % of focus on the areas have. More