From the Desktop of Kellie McGinnis, Vice President, Managing Director

I made a presentation at a professional association last week on Internet Recruiting. During the presentation, I made the comment that when I started in this business, we used 6-minute fax machines and IBM Selectric typewriters.

On Friday mornings, the Washington Post's classified fax lines would get tied up, so when we got a connection we would fax blank pages through between ad pages to keep the line open. That was in 1982. I was a fresh college graduate with a major in Journalism who answered a newspaper ad (how appropriate) for an Account Coordinator.

My, how times have changed. And how they haven't.

Just like in 1982, candidates today still want to know what they'll do, who they'll do it for, and what's in it for them. They thirst for information. What's the culture? What are the benefits? Salary? Will I grow in my career?

Just like in 1982, employers today are still looking for the best and brightest, and attracting the right candidate with the ideal skills sets at the lowest cost-per-hire.

But unlike 1982, candidates and employers are connecting today in real-time through the Internet and online tools.

The Internet has enabled employers to pinpoint targeted candidates through web logs, social networking, email blasts, viral marketing and, of course, job postings. It has enabled job seekers to pinpoint employers through job alerts, careers websites and online networking.

Without a doubt, the future is clearly online. Yet the information we communicate online still must focus on presenting career benefits to candidates and delivering qualified resumes to employers.

Think about it.

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