At the March Sales Conference in San Diego, TMP unveiled the 'Metrics Gateway' - the new online reporting tool available to any client who purchases TMP's Campaign Management Premier or Job VIPeR Professional product.
The Metrics Gateway, linked off of TMP's Extranet, provides clients with an updated, first-hand look at their tracking and ROI metrics for any campaign being tracked through TMP. In addition, the portal gives access to recent TMP Executive Summary reports, an online message board, and information on terms and FAQ's regarding TMP's tracking technology.
TMP's Campaign Management Premier offering takes tracking to the next level. For the past several years, TMP has led the way in campaign tracking by providing statistics on number of visits, conversion rates, and ultimately cost-per-application across all of their media. With the recently released Campaign Management Premier, TMP takes the next step by not only providing the numbers - but also the analysis, interpretation, comparison to known benchmarks, and optimization needed to stay on top of the world of proving ROI with recruiting.
TMP's Job VIPeR Professional has been a leading job distribution system for years. Now, leveraging the power of both Campaign Management Premier and the Metrics Gateway, Job VIPeR Professional can provide tracking from first click through application. This provides recruiters with very granular information beyond aggregate job posting numbers. Instead of asking "how did my job boards perform?", recruiters can now ask "how did my job boards perform for my accounting positions in the northeast?"
The Metrics Gateway is just the beginning. TMP's forward-thinking approach to recruitment requires that every aspect be tracked and optimized - from the reactive posting strategies, to the proactive pipeline-filling media plans, to the employer branding that places clients top-of-mind in the eyes of the recruiters. TMP's Product Development team continues to push forward and expects several new offerings to be released in the months to come.