TMP Worldwide Advertising & Communications

Services

Digital Services

To us, the concept of "digital" goes far beyond the Internet and computers. It's a philosophy. It's about how best to connect people and places, organizations and customers. It's how you engage and speak to candidates. It's how you listen. Online and offline, it encompasses every aspect of how we interact with candidates.

When you need to communicate with employees and external audiences at various points in the employment process, TMP Worldwide will show you how. From website development and hosting to keyword buys and resume mining to opt-in email marketing and other "next-practices" products and tools, we will capture the power of the Internet through integrated communications and put it to work for you.

Integrated Campaign Development

Let us create a cost-effective, integrated campaign for you. We'll combine the power of interactivity with print and other media to produce powerful, synergistic results. Then we'll measure your campaign's effectiveness and work with you to maximize its potential and continually increase your return on investment.

Website Development

Will candidates be able to easily navigate your site and not drop off in frustration? Will your site accurately reflect your work culture and employment brand? Being able to say yes to these questions and others before you launch your site will determine whether the time and money you spend building a career website is worthwhile. This is where the experience and expertise of TMP can really make a difference.

We have successfully created award-winning career sites for scores of companies and organizations, from Enterprise Rent a Car to Advocate Healthcare. And our usability scores (ForeSee Report) prove our effectiveness. In fact, the sites we built for the U.S. State Department and USA Jobs ranked at the top of their classes.

Let us create a hard working, great looking site for you. First, we'll audit your current website against best practices and then create a report that clearly shows you where your site needs improving. Then we'll conduct a discovery session with your teams to determine their needs and those of your users/candidates. From there, we'll design and program a best-in-class careers website for you. We can also host your site and track its activity for you.

Make your site award-winning and as effective as it can be. Contact us now, and you may qualify for a free web audit.

Online Media Planning

Whether you are targeting diversity job seekers or driving traffic for a specific hiring initiative, our media planning and buying methodology will help to better reach the qualified candidates you are seeking.

Before making a recommendation, we'll carefully consider your campaign objectives and then develop a comprehensive approach that could include 100 percent online media or a combination of online media with more traditional alternatives. And, because of our extensive buying power, we are able to negotiate the fairest prices.

Email Marketing

At large organizations, establishing relationships and keeping in touch with candidates over time can be difficult due to the sheer number of openings and applications. Often, the best candidates get lost in the shuffle, or are never even contacted.

Our Email Marketing service closes this gap. Our Email Marketing experts can create customized campaigns that will automate the frequency and delivery of personalized messages on almost any scale. Through email marketing, you can communicate with candidates in your database, reinforce your branding messages and reach out to new candidates via targeted external email database rentals.

Creative Services

TMP Worldwide Creative is the agency's idea incubator. The creative R&D hub. The place where ideas are born, complacency challenged, and solutions defined. We have the industry's top research, marketing, digital, brand and creative minds all working together toward developing the solution that's right for you. Are we creative? Of course. Do we win awards? All the time. Does our work get results? You bet.

Key to our success is our philosophy and supporting structure. We believe that effective creative comes from solid research and knowledge — that the creative product itself represents the tangible result of a strategic blueprint. As such, we continue to lead in integrating research, marketing, digital brand management and creative services into one cohesive group. It's a structure that has proven to be effective and allows us to provide a greater depth of both intellectual and service offerings to our clients.

Whether it's utilizing some or all of the tools at our disposal (or tools we've yet to create), you can be assured that we do not recycle "canned" responses to your individual recruiting challenge. Rather, we work with you to create programs that address your individual needs. Creative. Sophisticated. Intelligent. Effective. That's TMP Worldwide creative services.

• Knowledge
  • Innovative Thinking
  • Solutions-Oriented Focus
  • Results-Driven Development
• Talent
  • Tenured/Experienced Creative Leadership
  • Industry-Leading Digital Talent
  • Seasoned Marketing, Research and Branding Experts
  • Copywriting
  • Art Direction
  • Print Production
• Campaign Development
  • Newspaper Advertising
  • Trade Advertising
  • Comprehensive Cross-Media Campaign Development
• Brand Management
  • Market and Competitive Analysis
  • Positioning
  • Platform Development
  • Creative Execution
  • Management and Measurement
• Digital Development
  • Website Development
  • Rich Media Development
  • Front and Back-End Programming
  • Enhanced Job Postings
  • Campaign Sites
• Collateral Development
  • Brochures
  • Flyers
  • Billboards
  • Newsletters
• Broadcast Production
  • Television Production
  • Radio Production
  • Video Production
  • Broadcast for the web
• Multimedia
  • CD-ROMs
  • Digital Presentations
  • Kiosks
  • Games
• Internal Communications
  • Referral Programs
  • Recognition Programs
  • Retention Programs
  • Training/Tools
  • Intranet
  • Internal Mobility Programs
• Awards

ROI Services

Our solutions process always includes asking ourselves this question: How do we meet your challenge while maximizing your return and reducing your costs? To us, it's not just about delivering results, it's about delivering measurable results that prove our worth and provides a roadmap for continuous improvement.

We meet the challenge by measuring results with a range of innovative tools that not only track potential applicants from message to application, but residual brand influence as well. From Email Marketing to Campaign Management, each component of the ROI Services suite centers around the metrics that now make recruiting an art and a science. It's real numbers, real easy.

Campaign Management

You spend a significant amount of money on media strategies looking to attract the right candidates, and you deserve to know what is working. Going far beyond a simple media-to-media comparison, Campaign Management proves ROI by telling you what specific tactics (example: banner ad on the home page vs. email marketing) are working the best, what specific creative resonates most with the candidates, where the most applications are coming from, and even what the trends are indicating in your response rate. We can even work with you to provide a full cost-per-hire reporting solution. Do you know the return of all of your specific media tactics and creative campaigns? TMP can tell you.

Online Media Planning

Our goal is to generate the highest return on investment for every advertising dollar. In order to drive the most qualified candidates to your website, our online media planners may suggest a combination of postings on major job boards and niche sites, as well as ancillary support through online communities. In addition to traditional job postings, our experienced planners may suggest sites that offer banner or sponsorship advertising. It's all based on a level of knowledge and experience unique to TMP.

Web Log Analysis

TMP has the expertise to review server logs and analyze the data in order to improve the user experience and, ultimately, ROI. We'll determine the number of times each page is accessed, which pages are requested most often, overall page reviews, where users are coming from, the keywords being used on search engines, the length of time users stay, the number of pages viewed per session, and more.

Retention Services

Motivated, talented employees with a high morale will continue to learn and develop new skills, making them more and more valuable to your organization. And employees who have a longer tenure usually create higher customer loyalty than those who are newer in their role. In terms of cost savings, The Harvard Business Review states that a 5% increase in retention will result in a 10% decrease in costs and a 25% to 65% increase in productivity. It is clear that a robust, measurable employee retention program is critical to the success of any company's business.

The Retention Cycle

TMP Worldwide offers comprehensive strategies designed to help you not only recruit the best, but also retain the best. Retention is a process that should begin from the first contact with your potential hire and continue through the tenure of each employee. We help you to:

• Attract the right candidates and make them feel positive in their new position
• Develop programs to make existing employees feel engaged and productive
• Interview exiting employees and benchmark the results

We develop tailored retention plans that reflect measurable data and will positively affect your bottom line.

Customized Solutions

Our retention solutions can be as simple or as all-encompassing as you require, from a diagnostic tool to determine what drives employee satisfaction to a complete overhaul of a department or position. We can identify issues, establish metrics, deploy solutions and determine your return on investment – and our solutions are customized based on your requirements, not ours.

Secret Shopping

Are hiring managers aware of all the legal implications of an interview? Are there obstacles in the interview process that result in lost candidates? Employers in today's market can't afford to lose candidates or jeopardize their organization's legal situation. TMP Worldwide will deploy a team of "secret shoppers" to assess your employment process and pinpoint areas that are working well and areas that need improvement. You'll learn if you're focusing on what's needed to recruit employees who will stay.

New Hire Questionnaires

We'll capture numerically driven data that will help you recruit and retain employees who are ideal for your organization. Questionnaires will measure the five steps of recruitment and how well you have built the platform for retention by drawing on the experiences of recently hired individuals.

Incremental Interviews

Most jobs have a tenure threshold, a point in time when an organization is most vulnerable to losing an employee. Through interviews and incremental reporting, you'll be able to identify disengagement trends, measure your employer promise against the employee's reality, build development and communications strategies and establish benchmarks which will enable you to retain on average 12% of the employees you might lose to attrition.

Exit Interviews

Have your employees left because of compensation, job responsibilities, advancement opportunities, management or some other reason? Interviews conducted two to six weeks after their exit provide valuable answers and vital feedback for increased retention.

Training

Training is often a solution that improves retention. Our customized training for managers and human resource professionals can address generational and cultural sensitivities, as well as appropriate ways to mentor, communicate and team build. With a focus on the candidate experience with your organization, we also offer training on building stronger customer relationships and planning appropriate recruitment activities.

Diversity Services

Recruiting diverse talent to strengthen your workforce is no longer an option. It's a business imperative. TMP Worldwide understands the subtleties of tailoring strategic messaging to reach a vast talent pool and attract the candidates whose divergent perspectives will make your business stronger and more agile.

We're pioneers in diversity recruiting. And we've cemented a reputation for customizing and recommending innovative ideas and resources to reach your target audience, and draw in the most qualified candidates from all markets to your business.

Diversity Recruitment Training

Our experienced Diversity Consultants provide a four-hour training session for recruiters and hiring managers. You can discuss the current diversity landscape, the business case for diversity, success factors in leading a diversity initiative, the integration and application of key learning, and other pertinent topics.

Association Networking

Based on your company's objectives, we will identify key associations, a calendar of events and partnership opportunities, all supported by an engagement strategy. We also recommend budget allocations and ROI goals.

Additional services include:

• Communications analysis/Competitor communications analysis
• Creative platform development
• Media plans
• Event planning
• Relationship marketing
• Web development

Brand Services

A brand is more than the promise an organization makes to the marketplace: it is the sum total of everything that marketplace knows about the organization, good, bad and indifferent. An employment brand position is therefore nothing more—or less—than a succinct, clear, differentiating articulation of that truth. That's why TMP Worldwide believes that "building an employment brand" is a misnomer. In our experience, the best brands aren't built: they're discovered.

Because we believe that the brand already has a recognizable identity, we describe the process of uncovering, articulating the workplace in the next few years.

Internal focus groups and leveraging a client's unique brand position as "brand realization."

We partner with clients to realize their brands by conducting executive interviews, internal and external focus groups, and quantitative validation.

• Executive interviews allow us to understand leadership aspirations for the brand and how the organization's strategic direction may affect the look and feel of the workplace in a few years.
• Internal focus groups help us understand the real, lived experience of our target audiences (typically, hard-to-fill, mission-critical talent), with emphasis on areas of clear alignment with—and strong divergence from—leadership aspirations.
• External focus groups help us understand how well these workplace realities—both the aspirational and the mundane—are known outside the organization among the key talent our client partner seeks to attract. Again, our emphasis is on points of clear alignment and strong divergence from what we've heard internally and from leadership.
• Internal and external quantitative validation allows us to test our interview and focus group findings against a large sample set to ensure that what we've heard and learned is truly representative.
• We typically supplement these methods with a brand workshop and competitor message mapping.
• The brand workshop allows the core project team to provide necessary guidance around internal realities (both political and logistical) and to develop a shared sense of ownership of the process among the group who will act as global "brand stewards" once the work is done.
• Competitor message mapping assists us in finding "the white space" not currently utilized by the competitive set that provides positioning opportunities for our client.
• This done, we utilize these findings to develop our client's brand realization strategy.

Media Services

The arrival of the Internet not only brought a new, more effective source of information, it also heralded the arrival of thousands of media choices. Using its accumulated experience, as well as proprietary research and placement technologies, TMP Worldwide objectively and effectively guides clients through online, print and broadcast media in order to achieve maximum results.

Perhaps more than any other area of recruitment advertising, TMP has been able to reduce client media expenditures without compromising applicant flow or quality. Decentralized organizations have been able to significantly reduce costs. Centralized organizations have discovered that there are still ways to improve efficiencies without compromising results. And all have benefited from an added dimension of quality control.

Driving Traffic

Push potential employees to your corporate or career websites through banner advertising, trade/newspaper advertising, email newsletter sponsorships, radio/broadcasts and more. This strategy targets both the active and passive job seeker, and is perhaps one of the easiest to measure. We can monitor how well your banner ads are performing, and review your Web logs to identify increased traffic. Tactics can include CD-ROMs, keyword sponsorship, online postcards, email marketing campaigns and websites.

Media Buying/Campaign Management

We deliver online banners (and other ad units) to the appropriate media more effectively by utilizing a third-party ad serving system that allows us to set a standard for defining an impression. This results in more accurate tracking of deliverables. And, you can change the creative on the fly — without having to resend it to all of the different sites. Most important we can track the user's action from beyond a basic click-through. This enables us to more effectively analyze what placements are leading to increased direct traffic to the site, and then optimize the buy accordingly.

Account Services

You can look to TMP Worldwide as a digital leader in the HR industry with products and services such as Online Resume Mining and Job VIPeR. But you can also look to us for account management tools and services that strengthen the client-agency relationship. These range from automated ad placement tools for print media that increase efficiency and quality to online tools that make any recruiter's job easier.

Understanding that technology works best as a service enhancement and not a replacement, TMP supports every client with insightful teams of professionals - people who care about your account and for your account.

Account Coordination

Whether your recruiting function is centralized or decentralized, your account team will offer best-practice solutions to increase efficiencies and reduce expenditures. This becomes evident in a variety of tangible ways, including newspaper and online ad placement, media planning, quality control, budget management and billing reporting.

Project Management

You've identified the challenge. We've developed the strategy. Now, you can rest assured as your account team implements a well thought-out project plan that keeps you apprised of progress every step of the way.

Sector Insight

While all organizations have many challenges in common, there are certain dynamics that make some industries very different. That's why we have developed in-house expertise in the education, healthcare, biotechnology/pharmaceutical, finance and professional services, aerospace/defense and technology sectors.

Strategy Development

That your account team has the ability to implement tactics is a given, but don't miss the opportunity to tap into their expertise in strategic planning, supported and supplemented by our enterprise-wide knowledge base.

Resource Management

As one of the largest recruitment advertising agencies in the world, TMP has developed a vast array of in-house resources, partnerships and alliances. Your account service team has the ability to bring these resources — from digital development and ROI tracking to diversity and relationship marketing — directly to you.

Global Insight

It's not our network of offices that is important — it's our network of advertising professionals. Wherever your operations, wherever your source requirements, we can find the information needed to make recruiting in any country manageable.

Transition Planning

Moving from your current agency to TMP becomes easy when you use our customized implementation plans.